When people look for an online casino, it is no longer just the welcome bonus that is king as the market grows and consumer knowledge grows

Online casino research is more important than the past, and as a result, not too state the obvious, research teams are utilised by online casinos much more than the past. This is due to the increased competition for the online casino market.

The reason for so many competitors is because online casinos are still a growing market and although there probably still are not enough casinos out there to cater for this growth, new as well as existing casinos still want to grab a large portion of that market share.

What is better than a good casino bonus code?

Licencing has increasingly become one of the top issues for online casino players. The ability to dispute results, or reverse what they believe is unfair treatment when it comes to freezing their funds. In the past, there was no place to go, but with the UK Gambling Commission and The Maltese Lotteries and Gaming commissions being EU governed licensing entities, players are dealing more confident.

‘Licencing authorities and eCOGRA approved casinos are becoming very popular because they appear more trustworthy’

In addition to licencing, the well-known eCOGRA approves many online casinos with safe and fair seals. Coupled with good licencing, players now have a confirmed place to go and resolve any issues with the online casino without feeling they are the little man/women versus the giant.

‘24/7 capable customer services teams are a huge selling point nowadays’

Customer Services is another aspect that has become an important part of the decision making process for online real money gamers. 24 hour 365 days a week customer services available via online chat windows have been give unconditional thumbs up.

‘Banking made easy, private and secure’

One of the biggest problems with some of the online casino’s banking policies has been that they accept a particular deposit method, but they do not allow withdrawals via the same financial tool. This often frustrates many players. However, some casinos are now making it very clear that the only deposit methods they will advertise are those that will also allow the player to withdraw any winning or cash they have not played with back to that same account.

In addition, long and drawn out period between withdrawal confirmation and the cash being available for withdrawal through their financial facility has also been a major issues for many online casino players.

‘Insights that are true eye openers for many online casinos’

Game variety, software designers, game diversity and casino bonus codes have always been the most obvious features that online casinos can advertise in order to attract more players. However, as what is now a 20 year old online casino market matures, so have the existing players and their understanding of what really gives them value for their money.

With this new information at their fingertips, online real money gamers can expect their online gaming experience to ever evolve and improve. In fact, we are already beginning to see the above areas of added value being added to many online casinos.